Let Us Help You Enjoy The Northwoods

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Shop Gear

Carefully selected gear from trusted outdoor brands.

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Rent Equipment

Leave the gear at home, we’ll have everything ready when you arrive.

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Shop Best Sellers

Popular picks from families and outdoor enthusiasts.

 Shop Seasonal Apparel

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KAVU Men's Highline Sweater in Trout Lake jacquard knit front view

Mens Clothing

Womens Clothing

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Front view of tasc Performance Sedona Quilt Sweatshirt in Antique Rosy Heather

Sedona Quilt Sweatshirt

Sedona Quilt Sweatshirt
$118.00

Summer Essentials

Levo Comp Alloy G4

E-Bikes

Why Coontail?

Coontail is a family-owned business rooted in the Northwoods, built on more than 30 years of helping people enjoy what Northern Wisconsin has to offer. What started as a small service station in Boulder Junction has grown into a place where locals and visitors can find outdoor gear and clothing, along with boutique styles for life beyond the lake.

Whether it’s time on the water, out on the trails, or just a stop in town, Coontail has always been about taking care of its community and customers.

Curious how it all began? .....

 Read Our Story
Vintage Standard gas station with a wooden canopy and various signs.
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Start Your Northwoods Adventure Here

Explore the best of the Northwoods with Coontail’s premium summer rentals. Our bike rentals are the perfect way to experience scenic trails like the Heart of Vilas County Trail and Bearskin Trail ~ ideal for families, casual riders, and serious cyclists alike.

Looking to get on the water? We offer kayak rentals, paddle boards, canoes, and more, so you can enjoy the area’s crystal-clear lakes at your own pace.

From land to water, Coontail makes it easy to get outside and play in style.

 Reserve Your Rentals Today

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Free Shipping

Available on clothing orders of $75 or more that can be shipped within the continental United States.  

Quality Customer Service

Friendly, knowledgeable service here to help you enjoy the outdoors, not pressure you into a sale.

Environmentally Friendly

We care for the outdoors we love, through thoughtful practices and responsible choices.

Frequently asked questions

Where is Coontail located?

Coontail is located in Boulder Junction and Arbor Vitae, Wisconsin,  in the heart of the Northwoods.
How fast does Coontail ship?

Most online orders ship within 1–2 business days from our Boulder Junction store. Tracking is emailed once your order ships.
Can I return online purchases?

Yes. Online purchases may be returned at either Wisconsin location within 30 days.
Is Coontail family owned?

Yes. We are a locally owned, family-run Northwoods outfitter proudly serving Wisconsin for decades.
Are your brands authentic?

Yes. Coontail is an authorized retailer of premium outdoor brands and sources directly from approved manufacturers