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Carefully selected gear from trusted outdoor brands.

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Leave the gear at home, we’ll have everything ready when you arrive.

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Fall Essentials

Why Coontail?

Coontail is a family-owned business rooted in the Northwoods, built on more than 30 years of helping people enjoy what Northern Wisconsin has to offer. What started as a small service station in Boulder Junction has grown into a place where locals and visitors can find outdoor gear and clothing, along with boutique styles for life beyond the lake.

Whether it’s time on the water, out on the trails, or just a stop in town, Coontail has always been about taking care of its community and customers.

Curious how it all began? .....

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Vintage Standard gas station with a wooden canopy and various signs.

Start Your Northwoods Adventure Here

Experience the beauty of autumn in Wisconsin's Northwoods with Coontail Adventures! Our bike rentals are the perfect way to explore scenic trails like the Heart of Vilas County Trail and Bearskin Trail, surrounded by colorful forests, crisp fall air, and breathtaking views.

Looking to enjoy the water before winter arrives? Explore the area's beautiful lakes with our kayak, paddleboard, and canoe rentals. There's something special about experiencing the peaceful Northwoods from the water during the fall season.

From colorful trails to quiet lakes, Coontail makes it easy to get outside, explore, and enjoy every moment of autumn.

Reserve Your Rentals Today

Free Shipping

Available on clothing orders of $75 or more that can be shipped within the continental United States.  

Quality Customer Service

Friendly, knowledgeable service here to help you enjoy the outdoors, not pressure you into a sale.

Environmentally Friendly

We care for the outdoors we love, through thoughtful practices and responsible choices.

Frequently asked questions

Where is Coontail located?

Coontail is located in Boulder Junction and Arbor Vitae, Wisconsin,  in the heart of the Northwoods.

How fast does Coontail ship?

Most online orders ship within 1–2 business days from our Boulder Junction store. Tracking is emailed once your order ships.

Can I return online purchases?

Yes. Online purchases may be returned at either Wisconsin location within 30 days.

Is Coontail family owned?

Yes. We are a locally owned, family-run Northwoods outfitter proudly serving Wisconsin for decades.

Are your brands authentic?

Yes. Coontail is an authorized retailer of premium outdoor brands and sources directly from approved manufacturers