- Outdoor and fashion apparel.
- Paddle boards.
- Bicycles - Northern Wisconsin's E-Bike Experts
- Waterski and wake.
- Outdoor furniture.
- Summer rental of bikes, kayaks and paddle boards.
- Bike service.
- Winter rental of cross-country skis, fat bikes and snowshoes.
- Kayak repair and outfitting.
- Paddle board repair.
- Clothing: Patagonia, Kuhl, Kavu, Billabong, Smartwool, Tasc, Desigual and much more.
- Specialized Bikes, iZip E-Bike, Haibike E-Bikes
- Kayaks: Hobie, Wilderness Systems, Perception, Hurricane.
- Paddle Boards: Bote, Surftech, Hobie.
- Outdoor Furniture: Perfect Choice, Winston.
- Waterski/Wake: O'Brien, Liquid Force.